2020 Defender

DiscoHasBeen

Well-known member
Aug 7, 2016
1,171
262
Indy
What do you live under a bridge and flip burgers for a living?

Not quite, a little better than that. What amazes me is people like you and Blue, who are at this level of name calling and belittlement on the WWW, and yet somehow hold down a job that affords you the means to connect to it.
 

discostew

Well-known member
Sep 14, 2010
7,727
1,022
Northern Illinois
So you do want to argue with me. Great, you have this The Sky is Falling thing going on. In the covid thread you almost got that pulled down cause according to you the world is ending. Now in this thread it's some kind of problem with JLR needing funding to stay afloat. Your just depressing as hell. I can't possibly be the first person to mention this.
As a matter of fact. You're so whiny I think your trolling us.
 

discostew

Well-known member
Sep 14, 2010
7,727
1,022
Northern Illinois
Yeah, but like I said before. You should brush up on the companies history before you tell Me you like what the brand used to be. You already made statements that prove you have no idea what the brand used to be, and where it is now. You appear to have limited automotive knowledge, and you want to come here and pretend you know stuff. This board has more combined OLDER Land Rover knowledge than anyplace else. You can't get these kind of answers in a Land Rover dealership anymore. Trust me, they don't know.

Just so I understand what your telling me in this little pissing match. I told you you tend to say stupid shit. I'm out of line for that according to you,and somehow that is calling you a name. And your response is to tell me I'm from a well to do family and wonder how someone as stupid as myself can hold a job good enough to afford internet access or a vehicle priced the same as a Chevy pickup truck. And I'm the fucked up one?
 

DiscoHasBeen

Well-known member
Aug 7, 2016
1,171
262
Indy
This is getting old,,, but one more post. Am I a car nut, no. But there have been a handful of cars I've owned really fell in love with and our Discovery was one of them. Now as far as their history goes, well there's this thing called the internet, but I guess you know that because somehow you've managed to access it. On the internet there's this site called Wikipedia, where you can find stuff like this.

History

Originally, the vehicles was simply called the Land Rover – an off-road capable car model of the Rover Company. The "Series" indication later became a retronym model name, once 'Land Rover' had started becoming a brand, with the introduction of the Range Rover in 1970, and eventually even a British Leyland subsidiary in 1978. In 1983 and 1984, the long and the short wheelbase Land Rovers were finally given official names – the One Ten, and the Ninety respectively, and together they were badged the Defender models in 1990, after the 1989 introduction of the new Discovery model.

Rover Era

Land Rover conversion to fight forest fires, Cascina, Italy (August 2016)

The design for the original vehicle was started in 1947 by Maurice Wilks. Wilks, chief designer at the Rover Company, on his farm in Newborough, Anglesey, working in conjunction with his brother Spencer who was the managing director of Rover.[8] The design may have been influenced by the Jeep[9] and the prototype, later nicknamed Centre Steer, was built on a Jeep chassis and axles.[10] The early choice of colour was dictated by military surplus supplies of aircraft cockpit paint, so early vehicles only came in various shades of light green; all models until recently feature sturdy box section ladder-frame chassis. Early vehicles like the Series I were field-tested at Long Bennington and designed to be field-serviced.

After the formation of Land Rover Limited in 1978 the hyphen in Land-Rover —as shown in the logo— began to be dropped.[11]

Land Rover Ltd - subsidiary of BL

Land Rover as a company has existed since 1978. Prior to this, it was a product line of the Rover Company which was subsequently absorbed into the Rover-Triumph division of the British Leyland Motor Corporation (BL) following Leyland Motor Corporation's takeover of Rover in 1967. The ongoing commercial success of the original Land Rover series models, and latterly the Range Rover in the 1970s in the midst of BL's well-documented business troubles prompted the establishment of a separate Land Rover company but still under the BL umbrella, remaining part of the subsequent Rover Group in 1988, under the ownership of British Aerospace after the remains of British Leyland were broken up and privatised.

In 1994 Rover Group plc, including Land Rover, was acquired by BMW. In 2000, Rover Group was broken up by BMW and Land Rover was sold to Ford Motor Company, becoming part of its Premier Automotive Group.

Ford era

In 2006 Ford also purchased the Rover brand from BMW for around £6 million. BMW had retained ownership of the brand to protect the integrity of the Land Rover brand, with which 'Rover' might be confused in the US 4x4 market and allowed it to be used under licence by MG Rover until it collapsed in 2005, at which point it was offered to the Ford Motor Company, who by then owned Land Rover. On 11 June 2007, Ford announced that it planned to sell Land Rover along with Jaguar Cars. Private equity firms such as Alchemy Partners of the UK, TPG Capital, Ripplewood Holdings, Cerberus Capital Management and One Equity Partners of the US, Tata Motors of India and a consortium comprising Mahindra & Mahindra of India and Apollo Management all initially expressed interest in purchasing the marques from the Ford Motor Company.[12][13] On 1 January 2008, Ford formally declared that Tata was the preferred bidder.[14] In 2008, On 26 March 2008, Ford announced that it had agreed to sell its Jaguar and Land Rover operations to Tata Motors, and that it expected to complete the sale by the end of the second quarter of 2008.[15]

Tata Motors era

On 18 January 2008, Tata Motors, a part of the Tata Group, established Jaguar Land Rover Limited as a British-registered and wholly owned subsidiary. The new company was to be used as a holding company for the acquisition of the two businesses from Ford - Jaguar Cars Limited and Land Rover. That acquisition was completed on 2 June 2008 at a cost of £1.7 billion.[16][17][18][19] Included in the deal to buy Land Rover and Jaguar Cars were the rights to three other British brands: the Daimler marque, as well as two dormant brands Lanchester and Rover.[20]

On 1 January 2013, the group, which had been operating as two separate companies (Jaguar Cars Limited and Land Rover), although on an integrated basis, underwent a fundamental restructuring. The parent company was renamed to Jaguar Land Rover Automotive PLC, Jaguar Cars Limited was renamed to Jaguar Land Rover Limited and the assets (excluding certain Chinese interests) of Land Rover were transferred to it. The consequence was that Jaguar Land Rover Limited became responsible in the UK for the design, manufacture and marketing of both Jaguar and Land Rover branded products, and Land Rover and Jaguar Cars ceased to be separate vehicle producing entities.[21]
 

DiscoHasBeen

Well-known member
Aug 7, 2016
1,171
262
Indy
Timeline

  • 1947: Rover's chief designer Maurice Wilks and his associates create a prototype using Jeep chassis and components[22]
  • 1948: The first Land Rover was officially launched 30 April 1948, at the Amsterdam Motor Show
  • 1958: Series II launched
  • 1961: Series IIA began production
  • 1967: Rover becomes part of Leyland Motors, later British Leyland (BL) as Rover Triumph
  • 1970: Introduction of the Range Rover
  • 1971: Series III launched
  • 1974: Land Rover abandons US market[23] facing competitive pressure from Japanese 4x4 brands
  • 1975: BL collapses and is nationalised, publication of the Ryder Report recommends that Land Rover be split from Rover and be treated as a separate company within BL and becomes part of the new commercial vehicle division called the Land Rover Leyland Group
  • 1976: One-millionth Land Rover leaves the production line
  • 1978: Land Rover Limited formed as a separate subsidiary of British Leyland[24]
  • 1980: Rover car production ends at Solihull with the transfer of SD1 production to Cowley, Oxford; Solihull is now exclusively for Land Rover manufacture. 5-door Range Rover introduced
  • 1983: Land Rover 90 (Ninety)/110 (One-Ten)/127 (renamed Defender in 1990) introduced
  • 1986: BL plc becomes Rover Group plc; Project Llama started
  • 1987: Range Rover is finally introduced to the US market, following many years of demand being filled by grey market sales[25][26]
  • 1988: Rover Group is privatised and becomes part of British Aerospace, and is now known simply as Rover
  • 1989: Introduction of Discovery
  • 1990: The Ninety and One-Ten range of models are given the generic name of Defender
  • 1994: Rover Group is taken over by BMW. Introduction of second-generation Range Rover. (The original Range Rover was continued under the name 'Range Rover Classic' until 1995)
  • 1997: Land Rover introduces the Special Edition Discovery XD with AA yellow paint, subdued wheels, SD type roof racks, and a few other off-road upgrades directly from the factory. Produced only for the North American market, the Special Vehicles Division of Land Rover created only 250 of these bright yellow SUVs.
  • 1997: Introduction of Freelander
  • 1998: Introduction of second generation of Discovery
  • 2000: BMW breaks up the Rover Group and sells Land Rover to Ford for £1.8 billion[27]
  • 2002: Introduction of third-generation Range Rover
  • 2004: Introduction of third-generation Discovery/LR3
  • 2005: Introduction of Range Rover Sport
  • 2005: Adoption of Jaguar AJ-V8 engine to replace the BMW M62 V8 in the Range Rover
  • 2006: Announcement of a new 2.4-litre diesel engine, 6-speed gearbox, dash and forward-facing rear seats for Defender. Introduction of second generation of Freelander (Freelander 2). Ford acquires the Rover trademark from BMW, who previously licensed its use to MG Rover Group
  • 8 May 2007: 4,000,000th Land Rover rolls off the production line, a Discovery 3 (LR3), donated to The Born Free Foundation
  • 12 June 2007: Announcement from the Ford Motor Company that it plans to sell Land Rover and also Jaguar Cars
  • August 2007: Tata Motors and Mahindra & Mahindra as well as financial sponsors Cerberus Capital Management, TPG Capital and Apollo Global Management expressed their interest in purchasing Jaguar Cars and Land Rover from the Ford Motor Company.[28]
  • 26 March 2008: Ford agreed to sell the Jaguar and Land Rover operations to Tata Motors.[15]
  • 2 June 2008: Tata Motors finalised their purchase of Jaguar and Land Rover from Ford and put them into their new subsidiary, Jaguar Land Rover[16]
  • 2010: Introduction of fourth-generation Discovery/LR4
  • 2011: The Range Rover Evoque introduced
  • 2012: Fourth-generation Range Rover was exhibited at the 2012 Paris Motor Show
  • 1 January 2013 : Land Rover and Jaguar Cars merged to form a single company, Jaguar Land Rover Limited, producing vehicles under both marques
  • 2014: The New Discovery Range was unveiled at the 2014 New York Motor Show[29]
  • 1 March 2017: The Range Rover Velar was unveiled in London[30]
  • Land Rover Defender (L663) (future vehicle)
  • June 2018: representatives of the company Land Rover announced the launch of a new project called "Cortex", for the implementation of which will be spent about $5 million. The goal of this project is "to create self-propelled cars-robots that are able to independently navigate off-road in all weather conditions."[31]
  • September 2019: Land Rover announces it is working on a remote control system for its new Defender that would allow low-speed driving from outside the car[32][33]
So, it seems to me that they started out a utility vehicle and stayed mostly that until 1994 when BMW acquired them. That's when they really started their turn to a more upscale SUV, which makes sense. That continued under Ford. The DI was still a very capable offroader but I always thought when they removed the selector for the locking diff with the introduction of the DII that was like a watershed moment. The DII was the vehicle the average person just couldn't afford to buy and wheel it. Too expensive and so nice you wouldn't want to do that to it. Now the whole lineup is nothing more than really nice station wagons (pretty capable ones granted) IMO.

Here's one last suggestion. Try not to get so emotionally involved in shit posted on the internet. That and fuck you.;)
 

Howski

Well-known member
Oct 19, 2009
1,490
211
Alabama
Kept being told ‘it looks better in person’ - still underwhelming in person. The one Lucky 8 did up looks pretty cool so maybe there’s hope
 

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DiscoHasBeen

Well-known member
Aug 7, 2016
1,171
262
Indy
All those sale years are a little off I believe. Just based on paperwork I was filling out for the manufacturer during those times.

That's cool. I had this CJ a friend and I had rebuilt from the ground up, this was about '87. I was out wheeling with a guy from work I had just got to know and his girlfriend. We were in the strip mines and came upon a spot in the trail where it dropped off about 40 ft into a lake on one side and what looked like an old empty lakebed on the other. They had cut the road to allow the empty side to drain across the road. Not wanting to go back I dropped off into the lakebed, crossed a ditch, and tried to get back up. I had mud tires and no traction on the hardpan. So (understand the jeep had a rebuilt 304 in it) I backed up, gassed it, dropped the clutch, and off we went with this guy's GF in the back screaming and this dude yelling "WAIT, WAIT". Got near the top, hit the clutch and brakes with the front wheels off the ground, hit and came to a stop. Dude and his GF bailed out with her crying and him threatening to beat my ass. That brings a smile to my face as I type this. Anyway, that's what I expect out of a wheeler, if you are satisfied with those station wagons more power to you. But understand that's not what they use to be.


This is... LAND ROVER
'nuff said
 
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DiscoHasBeen

Well-known member
Aug 7, 2016
1,171
262
Indy
Any of you thinking about buying one might be in for a little disappointment.

 

ERover82

Well-known member
Nov 26, 2011
3,913
457
Darien Gap
Any of you thinking about buying one might be in for a little disappointment.


They'll be more disappointed when it goes into limp-mode 10 miles from the dealer.

 
  • Haha
Reactions: jymmiejamz

discostew

Well-known member
Sep 14, 2010
7,727
1,022
Northern Illinois
Any of you thinking about buying one might be in for a little disappointment.

Oh gosh, say it's not true?
 

Lake_Bueller

Well-known member
Aug 11, 2004
2,105
59
56
Beloit, WI
I sat in one over the weekend (dealership was closed but the dumbasses left the truck unlocked).

I was impressed with the fit and feel when comparing to my D2. I've tested the 4 door Wrangler and thought the Defender was far superior. But my experience was literally just crawling around the inside.

I could see some serious issues with taking it offroad in stock format. There was a TON of plastic bodywork up front!

I might try to schedule a test drive this week. I'm not in the immediate buying mode. But all of my D2's are getting a little long in the tooth.
 

bri

Well-known member
Apr 20, 2004
6,183
153
US
I finally got my hands on a couple Defenders. I think you fags are going to have to find something else to hate. This thing is pretty impressive.

There is one in colorado springs for test drive. Shots as HSE. Cant see theat you can build HSE on LR site. Odd.