They released a promotional video with shots from the journalist demos.
It's cool seeing the trucks lined up in a convoy. In that way, it's like old school Land Rover.
I plan on hanging onto my '04 Discovery as long as I can. But the more I see of the Grenadier, the more convinced I am that it will be my next vehicle.
They released a promotional video with shots from the journalist demos.
It's cool seeing the trucks lined up in a convoy. In that way, it's like old school Land Rover.
So this guy was disappointed in the direction LR took the Defender. He decided to spend a gob of money to design a vehicle that would pay homage to the Defender name. Then they release this artsy fartsy vid showing some offroading that 80% of I could do in my wife's front wheel drive Highlander. ????????
They released a promotional video with shots from the journalist demos.
It's cool seeing the trucks lined up in a convoy. In that way, it's like old school Land Rover.
So this guy was disappointed in the direction LR took the Defender. He decided to spend a gob of money to design a vehicle that would pay homage to the Defender name. Then they release this artsy fartsy vid showing some offroading that 80% of I could do in my wife's front wheel drive Highlander. ????????
We took our sweet time to drive to Rowher Flat OHV area to test-drive a Grenadier last Wednesday.
Here's the little recap.
Yes, it is very informative and well written.I suggest you read Peter Matusov's recent firsthand account of driving the Grenadier. His observations on the design, construction, and function are made with a critical eye
I did read it. Like the next morning after he posted it.You are focusing on the wrong thing. Who cares about a video? That's fluff. I suggest you read Peter Matusov's recent firsthand account of driving the Grenadier. His observations on the design, construction, and function are made with a critical eye and should be welcome insight for anyone contemplating the purchase of a Grenadier and who gives zero shits about marketing.
Ratcliffe didn't like the direction LR took the Discovery, so he set out to "do it right" and made a completely different vehicle. Which would lead one to believe he's targeting a different consumer than LR is. However you couldn't tell that by the tone of that video.
So now I know the vehicle can drive across some lake on a predetermined route, or can drive along in some cool looking formation. And traverse some obstacles that our Highland could handle. Contrast that with Ford, who took the Bronco (and even the Sport) to Moab. You're going to ask me to shell out 60k plus for the (true) successor to the Defender you better show me what it can really do.I don't care who the marketing target is. I care what the vehicle does.
Let's revisit this thread in three years. I bet they've already pulled it from the North American market.
Another thing they haven't done (at least I haven't read about it) is provide rigs to some of the major aftermarket suppliers so that they have add-ons ready at the time of launch, another thing Ford got right. Let's revisit this thread in three years. I bet they've already pulled it from the North American market.
I hadn't seen that or read it anywhere. That's smart, at least for the North American market. All one has to do is look at the Wrangler, Bronco, Tacoma segment to understand how strong the draw is to make one's vehicle their own.They gave vehicles to a number of the aftermarket vendors.
Now that is a good looking fucking truck. So I take back what I said about the gone in three years.
Versus any other Rovers that were sold / marketed in the US? LR didn’t really show the vehicle’s capabilities officially. Once being sold there were tests by mags and other groups yet LR other than published data didn’t show capability.You're going to ask me to shell out 60k plus for the (true) successor to the Defender you better show me what it can really do.
Versus any other Rovers that were sold / marketed in the US? LR didn’t really show the vehicle’s capabilities officially. Once being sold there were tests by mags and other groups yet LR other than published data didn’t show capability.
Great pic! And no doubt CT showed Rover’s capabilities at the time. Yet as cool as they were not really what was being offered for sale. However it was a great marketing campaign.There was the biggest vehicle marketing event of all time: the Camel Trophy. But that had already been going on for about six years by the time the Disco was released. I was living in Zimbabwe in the 1980s where we were lucky to get reruns of Dallas and the A-Team on TV, let alone any media that would have covered the Camel Trophy, so if there was any coverage of the event in the US, I missed it. I was busy doing this:
View attachment 64022
... or Darien Gap.And guess I must have been really stupid that moment as totally forgot about the Great Divide Expedition with Rangie. And I feel sure there are other examples! So never mind.