I like RockWare's old-school site. I like
http://okoffroad.com/ even more.
It's fun for people who were into computers when the Internet gave way to the World Wide Web.
For marketing, brand presence, and general information about products, though... It's not just a lack of something; it's a
subtraction of value. People will close a tab if a page takes more than three seconds to load, and even I'll wander off if the only pictures available are essentially the size of a modern gallery thumbnail even when expanded.
There's also no incentive for people to pass the images around, or direct others to the site. You've got to be looking really, really hard to find those guys. As an example, have you ever seen a link to GBR's site if you didn't specifically look for them? No, you haven't; and neither has anyone else. Same goes for Rockware.
It's not fucking hard. It might take five damned minutes a week to maintain at the most if it's not an actual e-commerce arrangement, and anyone can do it.
If you are stuck in the past, so are your profits, and any potential you had for expansion. It's kind of hard to sell bumpers if the only people who know you exist
already have them. It's foolish, annoying, and I've had to deal with sites like that so much recently that it actually pisses me off.
How can I trust someone to get something done if they can't even get the site right? If that site was a brick and mortar business, it would be a single wide trailer in the middle of a junk yard, with a mangy dog eating leftover Hungry Man meals beside a sleeping fat guy with his feet cooling in a kiddy pool.
People need to understand that their website is the front of their building and their showroom now. You can't really complain about slow sales and lack of interest if that's what potential customers are seeing. I've never hear a peep out of them, but others certainly have complained many times over the years.
It's high time we demanded a bit more out of people if we want things to kick back up. If that makes me look like an asshole to some people, so be it. The medicine may taste terrible, but it's good for you.
Any idiot with a computer can make a site that's good enough for a multinational service provider these days. There's no longer a reason to devalue your business with a broken front door and an empty showroom.
Cheers,
Kennith