Interesting D-C Marketing

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Author Message   Jaime (Blueboy) Senior Member Username: Blueboy Post Number: 792 Registered: 02-2002 Posted on Thursday, October 30, 2003 - 09:31 am:    In July, the Chrysler group's new marketing boss, Joe Eberhardt, said he was willing to consider extending the Jeep brand, noting that Land Rover had moved successfully from its rugged roots. "Jeep is the strongest of our brands in terms of what it stands for and the recognition," Eberhardt said. "You can't shift the whole brand. You still need core products, halo products that can go up and down the Rubicon Trail." Hopefully LR remembers its "halo" products for the NA market. Jaime   Rick Neff (Lostinboston) Member Username: Lostinboston Post Number: 109 Registered: 06-2003 Posted on Thursday, October 30, 2003 - 04:05 pm:    They forgot them in 97 when they stopped importing the Defender. I doubt Ford will relearn them, unfortunately. I would love to see a rubicon type edition of the disco out soon.   Christopher Boese (Christopher) Member Username: Christopher Post Number: 217 Registered: 10-2002 Posted on Friday, October 31, 2003 - 09:12 pm:    Soon we'll see the latest Jeeps in high-speed testing at the Nurburgring.