Why hasnt this sold?

Series 3 88 Project, why hasnt it sold.

  • Price too high

    Votes: 4 33.3%
  • Too far away

    Votes: 2 16.7%
  • Too much work

    Votes: 8 66.7%
  • Not in the market for a Series truck.

    Votes: 1 8.3%

  • Total voters
    12

msggunny

Well-known member
Aug 3, 2007
2,978
3
Holly Ridge, NC
Hi, trying to do some research on why I haven't had too many hits on this and am looking for constructive criticism. I am going to assume off the bat that the price is too high, however it might be that no one here is in the market for this kind of project, or that it seems like too daunting of a project.

Either way, looking to find the best way to get rid of the whole thing. Or I will just dump more money into it and keep it......
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https://discoweb.org/showthread.php?t=96536
 

ERover82

Well-known member
Nov 26, 2011
3,899
450
Darien Gap
You're too far away or I'd seriously consider it. Also, the Defender/Series market was saturated over the last few years. It's a buyer's market now.
 

SGaynor

Well-known member
Dec 6, 2006
7,148
162
52
Bristol, TN
I try not to look at that post because it is exactly what I want...just not at this point in time (of my life).

With two kids in college (a third going in 3 years), and me supporting them - and their cars - I just don't have the money or time to do a project truck. I wish I did, because a 80% truck is perfect. Not a complete nightmare, but still a challenge.
 

Tugela

Well-known member
May 21, 2007
4,754
562
Seattle
I can't say how much of the market my opinion reflects, but I look at the ad and see a SWB pickup, which has no appeal to me. If it was a 109" the load space of a pickup would be useful. If it was a hardtop/station wagon 88" the interior space would be useful. The 88" pickup doesn't do great for either. Otherwise I think the price seems reasonable. Maybe you're not reaching the target audience or the appetite for that kind of project in your area isn't high.

If you finished the project, or at least got the truck to a point where it was driveable (leaving the cosmetic stuff for the next owner) then you could probably sell it for more. I would expect there to be a greater demand for a Rover that is ready to go, rather than a work in progress.
 

jim-00-4.6

Well-known member
Sep 30, 2005
2,037
6
61
Genesee, CO USA
Hi, trying to do some research on why I haven't had too many hits on this and am looking for constructive criticism. I am going to assume off the bat that the price is too high, however it might be that no one here is in the market for this kind of project, or that it seems like too daunting of a project.

Either way, looking to find the best way to get rid of the whole thing. Or I will just dump more money into it and keep it......

https://discoweb.org/showthread.php?t=96536
Maybe this has something to do with it:
IT DOES NOT CURRENTLY RUN

Your price may be too high by two orders of magnitude.
It's a 40-year old vehicle that wasn't that nice in 1977.
You have 90% of the parts.
What about that last 10%?

Not trying to be a total dick, but, like many "project" cars, they appeal to exactly one person, and that person already owns it.

How many times have we all made fun of the ads on CL, where the guy lists every single penny he's ever spent on his 20-year old truck, and expects to get that all back?
Ain't gonna happen.

Haul it to the dump.
Or the metal recycling place.
Hell, try one of those online "we buy busted-ass shit that isn't worth salvage price" places.
 

modernbeat

Member
Aug 19, 2017
18
4
Dallas, TX
It's one of the least desirable models, which is only desirable in stock-ish form.

Being disassembled and coated with bed liner, it's far from stock, can't economically be put back to stock, and is a mystery of just what it will require to be put back together.

And the price is too high.

I'd guess that the person that truck appeals to would build a hard core truck out of it, and for them the parts that have value might be worth $1000 and they won't use the rest.
 

kennith

Well-known member
Apr 22, 2004
10,891
172
North Carolina
It's because it's an immediate project, in regard to this forum; and because you're not selling the cool factor if you've advertised elsewhere. You haven't chosen your demographic very well for marketing.

Someone who thinks they want a project Rover will have already purchased said project, and it'll generally be running. They can drive and tinker at their leisure (or so they might think, anyway).

With this, they are buying something to roll onto a trailer and drop in their driveway or garage for several months, given the amount of time an average person is willing to dedicate to a vehicle each week or so.

If you want to sell it quickly, just make it run. Doesn't even have to run well, just make the thing run.

Advertising it here is a waste. Your target exists RIGHT NOW, and wants to drive down to the beach this very weekend in a retro, hipster vehicle and take pictures for their Instagram or whatever. That person will be cruising Craigslist and local advertisements in periodicals, and visiting alternative on-line vendors.

Forget the top, interior, and anything else of the like. Make it run, or cause that to happen somehow. Negotiate a small fee to park it in front of a local hangout for twenty-somethings. Make sure someone takes it to every damned outdoor concert in the area; and above all, make sure it's got a cooler, some chairs, and a few towels visible.

Ignore the faults, so long as they aren't safety issues beyond what an old car will always provide. When someone asks what needs to be done, tell them, and show them just how easy it is to get around a Series vehicle for corrective work.

Lastly, every single picture you take needs to be either at a beach, parked outside of events (staged with appropriate accoutrements), or on interesting roads with good scenery. You'll want some showing the driving position with water and sand in front of the vehicle. Just get those shots by sitting behind the front seat and holding the camera at about eye level.

Slap a spare tire on the hood (attached or not, and then remove it for "ease of driving and modern visibility"), and replace that tow strap with a large, pointless, worn sisal/hemp/whatever rope. Pull the top off, as well; and if the windshield folds, fold it. Borrow a labrador if you want. Build that lifestyle into the photography and description.

A car like that... You want to sell the lifestyle, not the car itself. Get that lifestyle marketed, and the car sells along with it; probably for more than you're currently asking.

Cheers,

Kennith
 

mgreenspan

Well-known member
Feb 28, 2005
4,723
130
Briggs's Back Yard
For reference, I bought a non running 88" missing a trans, tcase, and rear door for $2500. The rest was original, frame very solid, some body damage, but relatively decent condition for what it was. i.e. I don't need to replace any of the parts that are there except normal wear parts like seals, u-joints, tie rod ends, etc. Running and drivable it is probably worth $4500. Everything back together minus paint probably $6500. Painted at best $10k.

Fancy schmancy rebuilt trucks can be worth $20k. Those will have the correct indicators, correct gauges, all the correct OEM hardware. My rebuilt to daily driver condition will never be worth that. Personally a non running vehicle's actual value is $500 if it has a title. From there you can add money for what doesn't have to be replaced. But never full value of those parts. So if the 10% of the parts missing are just the top and side windows then you might get $4k in the disassembled condition depending on the serviceability of what is there and its visible condition.
 

msggunny

Well-known member
Aug 3, 2007
2,978
3
Holly Ridge, NC
I was pretty sure it wouldnt find a buyer here, given the demographic. Of course its advertised other places too. I had no idea what to ask for it, looking for comparable models didnt help. What few I found were either way too high or way too low.

I think Kennith might be right, get it running and sell it. But honestly if I get it running, I will most likely just keep it.

O well. its not going anywhere and its not like I'm hurting because of it other than some garage space.
 

jim-00-4.6

Well-known member
Sep 30, 2005
2,037
6
61
Genesee, CO USA
I think Kennith might be right, get it running and sell it.
Oh, Kennith fucking NAILED it.
Think of EVERY car ad you've ever seen.
Not a single one was to sell a car.
All of them sold a "lifestyle".
rugged offroader
beach babe magnet
urban douchebag thug wannabe
hip millennial who can't drive and needs his car to brake for him & tell him when he's out of his lane
middle-aged married bi-curious hang-glider guy

Turn it into a running version of the series truck that's at the Disney Animal Kingdom ride, cut the price in half, and that fucker will be gone so fast your head will spin.
 

Blue

Well-known member
Mar 26, 2004
10,043
856
AZ
I still think that's a sweet little truck. Would hate to see it go to some knit-cap wearing douchebag hipster.
 

Agent

Well-known member
Jun 20, 2007
669
3
WV
I still think that's a sweet little truck. Would hate to see it go to some knit-cap wearing douchebag hipster.

I agree. I’d much rather have a broken down old Series than a Jeep to run around in. Hell, with the galvanized frame I figure a guy could keep that thing running for just about forever.
 

Buddy

Well-known member
Nov 6, 2006
2,839
1
Central NC
I've actually looked at this truck both times it was for sale. The last time a few years ago when it was down to $4,500 on CL I was really considering it but didn't have anyplace to put it since it was still mostly parts and I don't have the storage space for something I can't move easily.

This time I still don't really have the space but at 6-7k it's way too spendy for an incomplete project. I'd actually like to get another Series but I tend to be a bit on the cheap side but for me the price point where I would bite in it's current state is probably in the 3-3.5k range. If it was running and driving I'd spend 4.5-5.5k on it. But that's just me. I'm sure others would spend a lot more for a running and driving truck.
 

proper4wd

Well-known member
Jun 11, 2015
77
21
boston
when you first posted this thread, i was going to say time and price. if you want all the money you have to wait all the time. it would have sold fast at 3500. but at 7k, it will take time to find the right buyer who is looking for exactly this kind of project and sees the value in it.

the biggest mistake people make when selling anything is to assume it will sell fast. like, listing a truck for sale and dropping the price by a couple thousand bucks after a week or two because it hasnt sold yet. weak.
 

Agent

Well-known member
Jun 20, 2007
669
3
WV
She sold, for almost the asking price via CL.

Sad fucking day. Why do people get sentimentally attached to inanimate objects?

Good question, brother. I'm in a similar boat with my DII. My dad bought it new in December '99 and we've been wrenching and patching on it ever since. Logically, it's far more work and expense than it's worth, but then again, there isn't much logic involved in owning a Disco...