dave_lucas said:
I went and it was an eye opening experience to say the least! It is truly amazing to see how large the bling market is and how few companies were representing useable products especially in the ?off-road truck and SUV area?.
95% of the products in the off-road area were 15? lifts for super duty fords, 22? wheels, LED clear tails lights or some blinged out chrome side steps. Granted there were a few useable products that peaked my interest but most of the rest was worthless.
Welcome to SEMA. They do NOTHING to promote vehicle USE and everything to promote "bling". An awesomly engineered 3" lift will be ignored, and a hobbled together 15" lift with a good coat of red glossy paint will win "best in show" product. Igoring the fact that there will be 100 times more 3" lifts sold than 15" lifts. The 15" lift will make it into the magazines...adding the SEMA award assures it. Now, when 19 year old young studly looses control of his F950 HEMI powered V12 Quad Cab long bed Dualie...he'll sue the Truck manufactuer...not the company that sold him the crappy lift kit...or SEMA for promoting it. Or when, after 5,000 miles he's gone through 5-U joints, he'll blame the auto company for making cheap parts, not the lift company for failing to properly compensate for driveline angles.
The SEMA "performance" show is the same way. a 1000 HP turbo kit guarantee'd to blow the motor in the first 500 miles gets and award, but a well engineered kit that only makes 1/3 the HP or well engineered suspension setup get's ignored.
Hell, last year one of their "awards" went to a Nitrous purge kit that lights up the "cloud" of purged Nitrous with a colored LED.
Oh boy, that's sure going to improve everyone's ride. Talk about a MUST HAVE.
SEMA is only about SALES and SHOWMANSHIP. Not quality. Not Saftey. Not reliability. Sales and Showmanship. It's a "car show" for aftermarket manufacturers. Nothing has to really work. Nothing has to really perform or last. It just has to "look good" in the magazine photos/writeups.