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DiscoWeb Bulletin Board » Message Archives » 2004 Archives - Discovery Technical » Archive through February 25, 2004 » No more Discovery for the states.... « Previous Next »

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Brent (Silly_me)
Member
Username: Silly_me

Post Number: 119
Registered: 07-2003
Posted on Friday, February 20, 2004 - 08:49 am:   Edit Post Delete Post Print Post

Found this infor here:
http://www.autoweek.com/cat_content.mv?port_code=autoweek&cat_code=carnews&loc_c ode=index&content_code=05587508

>>>By AUTOWEEK

Land Rover dropping Discovery name in U.S.

Land Rover has discovered that, at least in the United States, its Discovery name doesn’t carry the same go-anywhere meaning and brand value as it does in other parts of the world. As a result, when the all-new, next-generation Discovery SUV arrives on these shores late this year, its Stateside moniker will be Land Rover LR3. Discovery will continue as a nameplate elsewhere in the world where Land Rovers are sold, but in the States the company plans to focus more attention on the established Land Rover marque than on the vehicle’s nameplate.<<<

Yeah... LR3 screams go anywhere to me....
 

Dean Brown (Deanbrown3d)
Senior Member
Username: Deanbrown3d

Post Number: 1453
Registered: 02-2002
Posted on Friday, February 20, 2004 - 09:46 am:   Edit Post Delete Post Print Post

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