robertf said:
palm to forehead. put the koolaid down.
Have you ever used a synthetic oil?
It's oil. It lubricates. It works.
There is no Koolaid. Amsoil is simply a high quality synthetic that's not made in the same massive quantities as the other brands. As I said, they brought synthetic to the market, and I think they deserve a better lot that being called Koolaid for that.
If it's wonder-oil, so is Mobil 1. It's a smaller manufacturer synthetic oil, like Red-Line or Royal Purple. They offer many of the same options and sometimes more than the competition.
There is oil (like the big boys), there are filters (like the big boys), there are other lubricants (like the big boys), and they take a bit of pride in their product (like some of the big boys, but Amsoil waves a bigger flag, what with being the public original, and all).
When it hit the market, I'm sure it was indeed massively looked at as Koolaid. Synthetic oil? Who needs it? I've been running dinosaur oil for 500 years, and I ain't had a problem yet!
It's just another option out there for people. It's not going to turn a Prius into a muscle car or a Land Rover into a Prius, but neither will anything else. It's still good oil. It's not like it's going to break your damn engine, for crying out loud.
If it was sitting on a shelf at O'Reilys like everything else, people wouldn't have a problem with it, and it would be closer to the price of everything else, as well. Unfortunately, it is not, and you have to either buy it direct or pay some ass-hat too much money for it.
That leaves you a few options. First, you can find a retailer. Odds are there are a few places in even small towns that have it on the shelf, but they won't be national chains. Strange, then, that all you "little guy" supporters wouldn't know that, eh?
Second, you can buy full-price direct, or just join the little club and get the discount; perhaps even sell a bit on the side to a few neighbors, if you have any.
Third, find a better ass-hat, or learn how to haggle. You are now dealing with real people, and not only is it fun, you can walk away knowing you dealt with one of the "little guys", and got a deal out of it as well.
Is that so hard? With all the obscure, stupid music that everyone googles to be a bit more "earthy", and all the silly cigar and scotch bullshit, it's a right anachronism that Amsoil isn't a bit more popular here. Hell, people have found a way to make even moonshine pompous, of all things.
It doesn't make a lick of sense to look down your nose at the smaller player.
God forbid I should buy oil from a real person, made by a smaller company that is arguably a tiny bit more "American" than the big boys. Yeah, they need to get their asses out of that Mary Kay marketing nonsense, but that doesn't invalidate their quality.
In short, it doesn't suck.
Cheers,
Kennith