bear valley and LRNA

p m

Administrator
Staff member
Apr 19, 2004
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La Jolla, CA
www.3rj.org
James,

I don't know when was BVLR established, but - methinks that sometime in late 80s, LRNA would be fast friends with anyone who'd use Land Rover in their business name.
 

Pugsly

Banned
Apr 20, 2004
382
0
www.roverautomotive.com
Ron L said:
Pugsly, your argument is still based on morals. Bottom line if Ford was profiting in any way from BVLRS sales it would not come to this.

:confused: how could they not be profiting from BVLR sales? If BVLR has been one of the top purchasers from LRNA over the years? LRNA sold $30-$40 million of vehicles to Bear Valley and made no profit?

Ron L said:
And quite frankly you can go fetch your cheerleaders all you want, in no way could BVLR pull together a defense team to knock Ford down. It just aint happening.

cool, I've never had my own cheerleaders before!


Ron L said:
They OWN it, they have every right to do with it as they wish. HELLO MCFLY! ANYBODY HOME

err, actually they might not have every right to do with it as they want. If they have allowed the name to fall into public use (that whole proprietay eponym thing), then you lose some of the protection. The courts will have to decide, unless Ford and BVLR decide to settle. It will be interesting to watch.

A roll of the dice
A slip of the tongue
I was stirring up the hornets' nest
and finally got me stung
Whoa Oh Whoa Oh
Said I'd do the right thing
But the wrong was done
It's over, exuse my grammer
But the fat lady sung
whoa oh whoa oh

And I wish I was Michael J Fox
I'd visit the past
Then come back to the future (Hello McFly)
When I cleaned up my act

Yeah I don't know
What went through my head
Was my conscience shot?
Was it left for dead?

I said I'm sorry
But no one heard
'cause actions (actions) actions
Actions speak louder than words

I think I made God angry
and I'm sure that he's irate
I just hope my remorse was not too little too late
whoa oh whoa oh

Even my track record
He gave me a clean slate
I'm forgiven and I'm livin'
With no sin on my plate
whoa oh whoa oh

And I wish I was Michael J Fox
I'd visit the past
Then come back to the future (Hello McFly)
When I cleaned up my act

Yeah I don't know
What went through my head
Was my conscience shot?
Was it left for dead?

I said I'm sorry
But no one heard
'cause actions (actions) actions
Actions speak louder than words

:D

[RELIENT K - Hello McFly Lyrics ]

I prefer - Your Mother was a Hamster, and your Father Smelt of Elderberries! :p
 

Ron L

Well-known member
Mar 30, 2004
194
0
52
SoCal
how could they not be profiting from BVLR sales? If BVLR has been one of the top purchasers from LRNA over the years? LRNA sold $30-$40 million of vehicles to Bear Valley and made no profit?

I am still trying to figure out how Ford is profiting from the sales of used vehicles, other than replacement parts. Once you can explain this detail to me than maybe I might consider your preaching valid.

If LRNA was selling directly to BVLR, then please explain to me why BVLR had to take these vehicles to another dealership for repair. Is BVLR an authorized dealer? If so where is their Authorized service center. And why are they NOT listed in my owners manual as an authorized service center?

Holy Grail? Or name calling? Is ithis a BVLR marketing tactic on your behalf? Saying one thing when really meaning another? I hope our paths cross, it would be interesting to see if your just as ignorant in person as you are on this BBS.
:cool:
 

Pugsly

Banned
Apr 20, 2004
382
0
www.roverautomotive.com
Ron L said:
I am still trying to figure out how Ford is profiting from the sales of used vehicles, other than replacement parts.

Because they sell the vehicles coming in off lease to BVLR...

bvlrthanks.jpg


Ron L said:
I hope our paths cross, it would be interesting to see if your just as ignorant in person as you are on this BBS.
:cool:

Thanks, I'm all that and so much more!
 

Ron L

Well-known member
Mar 30, 2004
194
0
52
SoCal
:p No it does NOT. Who was it given from? :p

Who is listed on the legal papers. Keep trying Pugsly. I can knock down anything else you may have to throw at me. :p

Another thing that cracks me up about that plaque is there is nothing "Official" about it.

If they are the top BUYER for that year, and its docummented that another dealer was top SELLER for that year, I would have to wonder how those numbers come about. BVLR sitting on a shitload of inventory? Or is there even more to this?

Because they sell the vehicles coming in off lease to BVLR...

ROFLMAO This is great...

Keep it coming MCFLY :cool:
 
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D

dent

Guest
Ron L said:
If LRNA was selling directly to BVLR, then please explain to me why BVLR had to take these vehicles to another dealership for repair.
Ron, I don't think BVLR is taking the vehicles to another dealer for repair. Per their website:

There are several vehicles involved over a couple of years with Bear Valley mechanics installing some $3,000 to $4,000 worth of parts on vehicles Bear Valley personally owned. These were parts sent down by the franchise dealer, usually to help correct oversights made by their own shop. This practice is not unusual to Land Rover Dealers across the country.

Cunningham declares: ?Bear Valley did nothing more than put some parts, like an ashtray or light switch, on warranty vehicles that we owned, at the franchise dealer?s request

Ron L said:
Is BVLR an authorized dealer?
Think this is the main question. The answer is a definative NO. Reseller yes but not an authorized dealer. Suspect this is the main issue with Ford/ LRNA which they are trying sue for.

As for Ford profiting from selling off lease vehicles. Ron, was wondering what your reasoning is that they are *not* profiting from it? do you think ford is giving the trucks to BV or selling them at a reduced rate? Of course they're profitting from the the sale of it and then on top of it they're making a profit on parts. Then they're profiting from more market share and having more of their vehicles on the road. More vehicles on the road = more exposure which is advertisment. Free advestisment.
my 2 cents
sam
 

Ron L

Well-known member
Mar 30, 2004
194
0
52
SoCal
As for Ford profiting from selling off lease vehicles. Ron, was wondering what your reasoning is that they are *not* profiting from it?

Lease Profits come from the person who leased the vehicle. How many of those vehicles were financed by Ford? Or even LRNA for that matter. Even if it was all of them, profits went directly to LRNA/Ford. Leftovers or returns cost more to keep, because they take up space. If anything the only good thing Ford/LRNA had was a dumping station. And as you can see, dumping them is not as important as everyone thinks.

do you think ford is giving the trucks to BV or selling them at a reduced rate?

YES!, why would BVLR buy them if they were not a good deal? How can they make money on them if they pay too much for them to begin with? BVLR is in Resale, not Retail.

Then they're profiting from more market share and having more of their vehicles on the road. More vehicles on the road = more exposure which is advertisment. Free advestisment.

LOL and to the average person any Land Rover is a problem child, so how does Ford benefit from having more USED Rovers on the road? LRNA and Ford make money by selling NEW vehicles not USED vehicles. When it comes to parts, DEALERSHIPS profit more from service and parts than manufacturers.

Ron, I don't think BVLR is taking the vehicles to another dealer for repair.

Apparently they are, If BVLR picked up a Rover with problems, and it was still under warranty, would YOU buy that Rover with existing problems? Or would you expect a vehicle that was to your standards. There is alot of fine print on that site and there are two sides to every story. Like I said before, I find it hard to beleive Ford/LRNA would spend so much time, energy and money going after some guys who got some free ashtrays etc...
 
P

Peter-man99

Guest
I am no law student but we did cover this topic in our business law class. The Law pugsly is referring to is similar to what happened to Xerox. The word "xerox" became synonymous with the verb "to copy". When people start using a brand name as a verb or in everyday usage to mean something other than the brand name then the brand loses a lot power to enforce its copyright (as Xerox did).
For example if Kinkos were to put phrase "xerox here" on their door meaning "copy here" even though they didn't use Xerox copy machines Xerox would lose the ability to sue for misrepresentation and copywrite infringements. This is because the general public was never misled, to them the word means "copy"

You can judge for yourself if "Land Rover" has fallen into this category. In my opinion it hasn't. You don't hear people say, "I am going to "land rover" this weekend". Meaning they are going wheeling. Land Rover has no other meaning than the brand it is associtated with.

As for buying large amounts of lease return vehicles, there would have to be some kind of contractual agreement between LRNA and Bear Valley for Bear Valley to have a leg to stand on. There are many type of contracts (express, written, implicit) and they are all legal to some degree, some are just more difficult to prove than others. If there was never any contractual agreement agreement between LRNA and Bear Valley then I would say Bear valley is up a creek without a paddle. If they can prove there was an explicit or implied contract (neither of which have to be in writing) perhaps the little guy can win one.

In my own opinion regardless of money from Bear Valley to LRNA or Ford Motor if someone was using a name I created or paid the rights to own for their own profit without any cut or licensing agreement I'd be pissed.

Just my opinion
 

Ron L

Well-known member
Mar 30, 2004
194
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52
SoCal
In my own opinion regardless of money from Bear Valley to LRNA or Ford Motor if someone was using a name I created or paid the rights to own for their own profit without any cut or licensing agreement I'd be pissed.

I share the same opinion, now be prepared to defend YOUR opinion :p
 

Rocky

Well-known member
Apr 23, 2004
2,180
7
Red Sox Nation
As far as I know, BVLR buys its vehicles at manufacturers auctions, and resells these former program vehicles whether they been corporate vehicles, rentals or repos. Every manufacturer does the same thing. LR had several hundred vehicles a month going through the system
If I was BVLR lawyer I would suggest that some sensitivity towards the brand be a smart move. If they changed to BV, and had a motto BV sells Land Rovers, I really don't think their business would be harmed. They have a brand name in BV and have taught many people how to profit from the internet.
As for the Ford Lawyers, they could have at least sent a cease and desist letter before embarking on $3-500 per hour per lawyer rampage through Atlanta Ga. If you don't like the lawyers, spam them. They all have sites.
No can't we all get along?