Land Rover is no more
- Thread starter pinkytoe69
- Start date
I do not think this will end well for them.
I'm also massively skeptical of the battery/electric push though. I think it's a technological dead end.
I am a guy that loves gas motors! The sounds, vibrations and feel of it is awesome. But I must say that an electric motor and a newer VVVF drive is a much better way to propel a vehicle. From traction control to acceleration to maintenance. It’s just better. Now having the mobile power supply for that is where everything starts to fall apart with the current technology. From the battery materials, to people asking for more from old transmission lines and systems that are already maxed out in some places. To me it’s just a different set of problems to bite us in the ass later, not a better set.
Land Rover has been no more for quite some time. They are finally making it official.
https://www.topspeed.com/land-rovers-days-numbered/
Savage.
Land Rover’s SUVs are neither "timeless" nor interesting. Instead, they are outdated. While Land Rover has what automotive historians love to call “a storied history,” you can't see it in the current lineup. Jeep has a similar history to Land Rover that dates back to lovingly-remembered World War II military transportation. But while Jeeps still look like Jeeps with their iconic "Jeep faces," Land Rovers look like any other SUV.
Savage.
Land Rover’s SUVs are neither "timeless" nor interesting. Instead, they are outdated. While Land Rover has what automotive historians love to call “a storied history,” you can't see it in the current lineup. Jeep has a similar history to Land Rover that dates back to lovingly-remembered World War II military transportation. But while Jeeps still look like Jeeps with their iconic "Jeep faces," Land Rovers look like any other SUV.
Exactly.
Freelander was the harbinger of death of the brand.
Saw a Jeep Renegade this morning. It is an amazingly, astonishingly, ugly vehicle. And it fits exactly the same purpose and serves the same demographic as the buyers of Disco Sport and Evoque, just with a thinner wallet. Jeep knows the market much better, and they covered pretty much every niche there is - including the Grand Cherokee (which is like a Discovery of old) and Wagoneer (which is ugly as sin, but more fuel-efficient and likely more capable than a Range Rover). Yet, the Wrangler thrives in this lineup.
I don't know...
At the time the freelander was relatively unique. Other than that stupid engine, it was way tougher than a CRV and probably about as capable as a rav4.
I think the l322 was the real beginning of the end.
They always catered to wealth, but they kind of gave equal time to the wealthy corn farmers and mountainy types as well as the socialites. That was the vehicle that was like, screw the outdoorsies, we're deep diving into the air conditioned Kardashian Gucci crowd.
In the end, I guess it's just like a 5-year gap, so potato potahto
Not sure. As far as catering to the crowd, in today's dollars, 1995 LWB's price was $107.5k, 1997 P38A was $109k, and 2003 L322 - 114k.
It grew, but not by much.
So, are we going to have to say "I own a Jaguar Land Rover Range Rover" now? Most people I know don't realize Range Rover is a model and Land Rover is a make. Defenders and Discoveries are just lumped into "Land Rovers" to them and "Range Rovers" are unrelated.
That's Land Rovers fault completely. When they came to the states in 1988 they only sold Range Rovers here and called the company Range Rover North America. Then they expected everyone to just know that Land Rover was the name of the company. Americans are still confused. This whole thing is about peeling off a big piece of the company in an attempt to survive. Sell the parts that's losing and keep the good shit.
I don't know of anybody outside of these forums that realizes a Range Rover is a Land Rover. And most people also think that a Land Rover is a model made by Toyota.
I see at least a dozen of the current offerings before leaving my neighborhood every morning in east Dallas. Defender seems to be the current yuppie mobile of choice and still a lot of people hanging on to LR4s.
Very rarely a LR3 or D2, once in a while a proper defender, and maybe once a year a series 1 disco.
So they seem to be doing just fine, but most current customers probably have no idea mine was sold from the same plot of land where an aquarium looking dealership now sits
Very rarely a LR3 or D2, once in a while a proper defender, and maybe once a year a series 1 disco.
So they seem to be doing just fine, but most current customers probably have no idea mine was sold from the same plot of land where an aquarium looking dealership now sits