Here's a theory: The 4 Runner gets even cheaper with an even more stripped down model than in the current SR5. So much so that if you don't have a lot of cabbage in your pocket any other 5 seat SUV just seems plain stupid. You like the 4Runner and want to trick it out fine, it tops out at 55k, then you "move up" to the Land Cruiser, which just happens to already have those lockers you paid premium for in your 55k 4 Runner and you start adding options to get you to 65k. Oh, now you want facier...OK....here's this Lexus GX 550 that just so happens to start at 65k. Or, oh, you need larger, here's this Toyota Sequoia that just so happens to start at 60k and goes all the way up to 90k if you so choose to be that baller. Oh, you need larger and have big baller money, here's this LX 600 that just happens to start at 90k and goes deep into six figure territory if you so desire.
Toyota saying "yeah, this market for 4wd sporty vehicles, let's f%$ing drop prices and take it all, from the bottom to the tippity top" seems like pretty good approach and response that would resonate really strong in today's economy. Especially when many other 4wd vehicles are just climbing so everything is out of reach for everyone just to buy the entry level one.
Toyota could have dropped the new Land Cruiser all kitted out for 75k and said take it or leave it and people would have taken it while others who would have really liked a budget model move on. Instead, they did what LR and Ineos didn't do and gave the off road community what they wanted, and even led with it at launch and didn't even share the top the line on the same day.
Kinda reminds me of how they learned to grow and take market share back in the day by knowing what customers wanted.......oh what a feelin'.