Saturn Goes under

Alabama Rover

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Oct 15, 2008
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Heflin, Alabama
DETROIT (AP) - General Motors Co. said Wednesday it would shut down its Saturn brand after an agreement with Penske Automotive Group Inc. to acquire it fell apart.
Penske, citing concerns of whether it could continue to supply vehicles after a manufacturing contract with GM ran out, ended talks with GM Wednesday to acquire the brand.
GM CEO Fritz Henderson said in statement that Saturn and its dealership network will be phased out.
"This is very disappointing news and comes after months of hard work by hundreds of dedicated employees and Saturn retailers who tried to make the new Saturn a reality," Henderson said in a written statement. "PAG's announcement explained that their decision was not based on interactions with GM or Saturn retailers."
In a statement, the Bloomfield Hills, Mich.-based auto retailer says an agreement with another manufacturer to continue producing Saturn vehicles after GM stopped making them fell through, leading Penske to terminate talks with GM.
Penske said it negotiated terms and conditions to make Saturn cars with another manufacturer, but that company's board of directors rejected the agreement. Penske spokesman Anthony Pordon would not identify the other manufacturer.
"Without that agreement, the company has determined that the risks and uncertainties related to the availability of future products prohibit the company from moving forward with this transaction," the company said in a statement.
In June, GM and Penske agreed to take over the Saturn brand and related dealerships, although GM would produce the vehicles for a limited period of time.
GM said Saturn vehicle owners can still go to their Saturn dealer for service and would be able to go to a certified GM dealer for service once Saturn dealerships are closed.
It was expected that GM would announce the completion of Saturn's sale to Penske in the coming days. Share of Penske fell $1.93 to $17.25 in after hours trading. They rose $1.32, or 7.4 percent to $19.18 in regular trading Wednesday.


Another one bites the dust


Wonder who will be next???????
 

KyleT

Well-known member
Mar 28, 2007
6,059
8
39
Fort Worth, TEXAS
wow, it seemed to be the only GM brand that was actually making cars that had quality and lasted... Oh well.

the effects of consumerism.....
 

MUSKYMAN

Well-known member
Apr 19, 2004
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OverBarrington IL
I dont get this one at all?

Saturn and Cadilac were the two divisions that were making money.

the national news is saying they never made money?
 

landrovered

Well-known member
Nov 28, 2006
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Penske's manufacturing deal for after GM stoped making Saturn fell through and he pulled the plug. I don't think he was happy with the deal and I am not sure that the Sears Roebuck approach to auto manufacture would have worked that well.
 

Blue

Well-known member
Mar 26, 2004
10,081
886
AZ
I hope they pull that annoying ad with the brown-skinned fellow in the Al Gore green shirt lecturing us on how Saturn makes cars that people want to buy....NOT!
 

adriatic04

Well-known member
Mar 22, 2007
2,506
2
cleveland, oh
Blue said:
I hope they pull that annoying ad with the brown-skinned fellow in the Al Gore green shirt lecturing us on how Saturn makes cars that people want to buy....NOT!

first thing I thought of as well, what an annoyingly untrue commercial.

I would harvest a bet that saturn wasnt turning a true profit as a stand alone brand, as a division it may have been making profit...
 

I HATE PONIES

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Aug 3, 2006
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Weren't these the first cars in the "net bubble"? IIRC they advertised a college kid ordering a car online and it being delivered like a pizza.
 

MUSKYMAN

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Apr 19, 2004
8,277
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OverBarrington IL
adriatic04 said:
first thing I thought of as well, what an annoyingly untrue commercial.

I would harvest a bet that saturn wasnt turning a true profit as a stand alone brand, as a division it may have been making profit...


you have that backwards from what Penske was talking about a number of months ago.

GM had set up Saturn to provide design work and components back into GM and that was a way of bleeding off the profits without showing them on paper. If the Saturn division would not have to do this it would have been showing a clear profit.

I guess there is no way to really know unless you are on the inside.
 

landrovered

Well-known member
Nov 28, 2006
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If Penske would have consumated the deal, imagine what a clusterfuck it would have been to have vehicles made by several different manufacturers in the product line with little or now commonality in parts. It would have been just like land rover with rover parts, BMW parts and Ford parts and soon Tata parts.
 

R_Lefebvre

Well-known member
Dec 10, 2007
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MUSKYMAN said:
you have that backwards from what Penske was talking about a number of months ago.

GM had set up Saturn to provide design work and components back into GM and that was a way of bleeding off the profits without showing them on paper. If the Saturn division would not have to do this it would have been showing a clear profit.

I guess there is no way to really know unless you are on the inside.

Yes, it's complicated, and even the insiders don't know, that's why the whole company failed. A big part of the problem when discussing which parts are profitable or not, is that they don't amortize vehicle development into that vehicle's sales. They keep sales and development costs seperate. That's why they had so much trouble bringing over the European small car designs. The cars were better, but more expensive to manufacture, so they deemed them unprofitable. So they go out and blow 4 Billion designing a cheap small car for this market. The car may make more money on a per-unit basis, but they never factor in the 4 Billion they spent developing it, that didn't need to be spent if they'd brought over a car they already developed in Europe.

As for Saturn itself, I'm disappointed because they were starting to actually bring over the good small cars. When the sale was being talked about, I couldn't understand why Saturn and Opel weren't a package deal. Whoever buys Opel also gets Saturn, and that's where the cars come from. Now the Opel owner continues to make Opels for Europe, and they have an outlet for their cars in North America. It made so much sense.

I'm guessing the unknown automaker which decline to make cars for Saturn was in fact Opel/Magna.
 

adriatic04

Well-known member
Mar 22, 2007
2,506
2
cleveland, oh
I still would be willing to bet that by the time you drill down and run saturn independent, it wouldn't float. the balance sheet manipulation the big three were doing is the root.
 

Leslie

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Apr 28, 2004
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Kingsport TN
MUSKYMAN said:
I dont get this one at all?

Saturn and Cadilac were the two divisions that were making money.

the national news is saying they never made money?



It's all a shell game, depends on who's counting what in what way......
 

nosivad_bor

Well-known member
Mar 27, 2004
6,061
64
Pittsburgh, PA
I heard it was Fiat that caused the deal to go kaput because they have decided not to produce the cars for Penske to sell under the brand Saturn.