Well.. Per Melissa's request..
If you got 7mm wires - go with weird geometry plugs. You need all the help you can get with weak rover ignition and thin wire you can get. 4+ Bosch (unless you havent cleaned engine for a while) will do nicely, 2", Splitfire, V-groove - whatever..
If you got 8mm wire you can stick with weird geometry ones or you can (if you feel good about your coil or coilpack) go with standard geometry and set gap to mid-range or higher end of range that specified for your truck.
If you got 8.5 or thicker wires with good low resistance (lets not go into dispute of magnecors premium quality here. They are actually lower resistance wires , comparable to Accel), and/or complimented by better ignition solution - you definetly want to go with standard geometry, gapped to upper possible range or (Jacobs suggests it, others leaving it up to you) about 0.1mm more.
Reason to do it is that bigger arc (larger gap) and longer spark (aftermarket ignition, mostly CD) making your fuel work more efficiently.
Dont try to play game of increasing gaps over higher level on standard wires and ignition, as you will then get things screwed up (misfiring & etc).
Other than that - biggest concern with those walmart brands is to get sparkplugs that got similar resistance across the set. I seen few studies by folkz with lots of time - and Bosch actually solid one on having them all similar. NGK was slightly below. Cant remember about rest.
That said - people should run whatever they like
Its not the most expensive part and you can always experiment with things.
(But dude at counter beating up Bosch stuff was pretty damn wrong).