Okay, first item of note: he purchased the Rover from British Northwest... known for his prices being *surprising*. This seller is probably only asking something within ballpark of what he paid, given from where it came (check out the website
http://www.land-roverco.com for an idea on what is the norm).
B) Bottom row, first photo (showing the splash panel): if you look in the wheelwell, the chassis is painted black, and there is some rust starting in the footwell box. Not badly cancerous yet, it seems, but I'd like to see it from the other side, and the bulkhead pillar bottoms, and where the door hinges bolt, and up around the vents.
C) Trust me: brand new replacement panels aren't that straight. My new wings have a defined ripple along the upper edge of the roll towards the top, and my new doors have a visible seam press in the middle of the flat. This one is *very* straight (in the photos, at least). Of course, some thin filler could correct such, even though not really true to the Rover spirit.
D) Completeness: look at the interior. Many SW end up losing interior trim panels, which this one seems to have. Also, this one has the larger ambers, the corner markers on the sides are whole. (On mine, with the large ambers cracked, I did what most do, and replaced with new lights of equal size instead of spending a fortune on the correct period ones).
E) Non-original: the oil-bath air-filter is missing, and has a conventional square filter over the weber 2-barrel. (The Turner replacement is a good engine, a clean rebuild of the factory version.) Also has a spin-on oil-filter adapter. Not bad, just non-original.
F)
A vehicle would have to be in show class condition to command this type of money, and this one is not. Is there really such a thing as a show Rover??? lol! They're work trucks! This is about as close to show as a Series gets. A galvanized chassis, while making it a more durable vehicle and would be desireable for someone intending on using it, would actually be incorrect for authenticity (see bullet E). Overall, this is an exceptional example of a late IIa. If I had it to give, I'd go $20k on it. Having spent as much time as I have rebuilding my '72, I have to admit, it would have been nice to have just spent the money up-front and been driving it. However, i can't afford to spend that much on a secondary vehicle that's essentially a "toy", a large part of getting a Series was so I could work on it, and, I have learned a LOT about it since I've put it back together myself.
FWIW...