When I bought my fiancee's engagement ring I went to a local jeweler. It was an experience I'll never forget. I walked in the door, nervous that I had no idea what I was doing and wondering what I was getting into.
Two steps into the store and a smoking hot woman greeted me and asked if I wanted a drink. "We have soda, espresso, water, wine, and beer." I was handed a northwest brew. She asked me to sit down with her in a corner with comfy furniture. A television was showing a hockey game. A giant aquarium was next to that. Another gorgeous woman was at a microscope, working on a setting.
Wow, I thought, this place knows their target audience. After a beer and a get-to-know you chat with the saleswoman I was relaxed and ready to start looking at rings. I ended up with something really distinctive that my fiancee loved. After that experience I'm never going anywhere else. That place has me hooked.
