I took my son and his girlfriend looking at cars this weekend. (She rolled her Exploder two x times at 65 MPH and only had some bruises. My son was ahead of her in his car and said the first roll the roof didn't even touch the pavement.)
We looked at everything (Ford, Chevy, Nissan, Mitsubishi, Honda, Mazda, Kia, Hyundai) just to see what she liked/didn't and narrow the field down.
At the Mitsubishi dealer the sales guy's first spiel and big sales pitch was "It as a DVD player behind the radio so you can watch DVD's while you're waiting." After that it went downhill fast. They're both computer geeks (his g/f works on the computers at Livermore National Lab). Neither was even remotely impressed and both said they had no use for a DVD in a car.