As Howard Stern's contract will expire in 15 months, he announced he will leave his syndicated morning radio show to join Sirius satellite radio. I understand he has a contract with Sirius that will pay him $100,000,000 a year for 5 years. According to my math, Sirius will need quite a few new subscribers in order to just break even. Does the "King of all media" know what he is doing? He revolutionized talk radio, but can he do the same with satellite radio?
Last edited: