It's quite a bit more than that, and a very popular vehicle type throughout the world. Nothing wrong with the brat, it was just an attempt to bypass nonsense regulation. The seats in the back got the job done, for some reason, but left it with a confusing image for Americans.
Utes are typically, rugged, well-used, and appreciated. In a world where useless coupe SUVs are becoming annoyingly popular, dropping the profile even more and adding that bed with it's tricks to create a Land Rover sport ute isn't so crazy an idea. Indeed, it's highly marketable, and would be very capable off-pavement if built on a current platform.
Everything fits. You've got the capability of the Discovery, the performance of something more interesting, and in general potentially the best off-roader in the current lineup, with better mileage, less component stress, better handling, and more practicality. It sheds a lot of mass. The price of entry would be lower, as well, and one would be less likely to feel slighted without the fancy HD option package.
I'd figure on 38-42 entry-level MSRP, with around 50 being the average purchase price, and slightly eclipsing 60 for a decked out model.
They've lost a lot of traction in almost every area that favors these vehicles, and they have never built one. It could be a solid re-entry into markets they've lost for lack of trying, and a draw for younger, more active lifestyle individuals. There's a lot of space available in that thing, and that's a full five foot bed.
Remember: It's not for the grumpy old guard. It's for their newer audience and to hit a market they've ignored, as well as a mass-market offering. The Freelander did the company a heck of a lot of good, even if it sucked here. I think something like this might be able to accomplish the same thing.
Cheers,
Kennith