So back to the magnanimous decision to close on Black Friday to send a message from on high. What exactly IS wrong with opening a store on Black Friday? What kinds of experiences are those that choose to shop on this day missing out on? I stay well away from retail hell on Black Friday but I certainly don't curse the store or customer who participates. I don't think any more of REI because they don't participate. REI is no different than the Gap, Wal Mart, or Target - they sell shit at retail. No more. No less. Their decision, while appearing noble, is rather dumb. And as an aside - in the eyes of mom and pop outdoors stores throughout the country REI is the Wal Mart of the industry. Just ask HTO.
Closing on Black Friday sends a message to consumers. It's not the stores that have created this fanaticism in relation to the holidays, it's the people. The stores react. That's their job.
That said, the reaction has become bullshit.
This season is about being nice to people and thinking about good shit. People are beginning to forget that, and it's become two months of rampant purchases, decorating, going too far with feasts, and generally forgetting what life is all about.
Black Friday has gone out of control. "Doorbuster" deals are almost universally cut-models built earlier in the year of spare parts specifically for the event. The fact that they are even called doorbusters should remind people how foolish they are for indulging themselves in such a frantic manner.
If
I can understand the holidays and enjoy them peaceably, the rest of the world ought to be able to do the same. I don't give a fuck about much of anything, but Christmas... I protect that in my environment with great jealousy.
To me, it should be the pinnacle of human cooperation, peace, and understanding.
Let us not forget that
warfare has been stopped in the past to observe the magic of Christmas. Cannot average consumers understand the magnitude of that? If
even for a few hours, enemies surrounded by their dead in a blasted and hopeless landscape can neigh on hold hands and sing...
Frenzied, sometimes violent behavior, as well as stress and general foolishness among neighbors is shameful.
Black Friday is a terrible event that should be stopped, and regardless of REI's internal intentions, regardless of how much it might hurt the bottom line, and regardless of how much people love to hate them; it's an example to everyone.
Cheers,
Kennith