As suspected..
http://www.autonews.com/article/20160627/OEM04/306279964/land-rovers-latest-discovery
"I think it potentially might take some Discovery die-hards to say, "I like the ruggedness of that. It's not designed. It's not styled.' I think maybe [the next] Defender might appeal to those types of people."
http://www.autonews.com/article/20160627/OEM04/306279964/land-rovers-latest-discovery