I really like Doug and Jason and I tried to help them when I could but you just have to have your shit together well enough to accept $ for subscriptions when they are offered. The "new economy"' demands that one be available to strike while the iron's hot. Look at Will and Marty, they are both really easy to contact and are prepared to collect when they need to.
It is a cool idea to appeal to the more refined interests of Land Rover owners and I think they did it well. However, I never saw an issue with Rovers, Rolexes, rifles and cheese! (of course, my subscription lapsed a coupla times!)