Ford Bronco Has Amassed 230,000 Reservations So Far: Report
A new report says the 2021 Ford Bronco has amassed approximately 230,000 reservations since its reveal earlier this month.www.motor1.com
At 40k that's 9.2 BILLION dollars.
And JLR couldn't figure out how to bring the Defender back to market smh......Ford Bronco Has Amassed 230,000 Reservations So Far: Report
A new report says the 2021 Ford Bronco has amassed approximately 230,000 reservations since its reveal earlier this month.
At 40k that's 9.2 BILLION dollars.
Not just LR, the whole automotive industry, even Ford not getting this to the market earlier. And I guess Fiat can kiss their cash cow goodbye to a certain extent.
That has always been my mantra as well yet not sure any more with robotics, etc. used in manufacturing today. No doubt always niggling first run issues however likely pretty easily taken care of. Had first year SHO and going through clutches. Dealer just replaced them until the “fix” came on later years.
It is a very nice model in its own right. This caught my eye: The rear glass opens separately for the tailgate, and there's an available mount that secures two bikes in the cargo area with the rear seats folded. Now those features are very versatile. It may not be getting a lot of press yet looks like a great crossover.This article gives different numbers (150k) but they are talking just the 4/2 door version, not the Sport. That said I find it hard to believe they have 80k orders for the Sport model.
Ford Bronco reservations far exceed expectations, say executives
More than 150,000 reservations have been made for the upcoming two- or four-door SUV, far surpassing Ford's initial expectations, according to executives.www.cnbc.com
You have to wonder what Gerry/LR thinks of all this. I mean they just "borrowed" 700k from TATA and last I read were hoping for another 900k loan from the British gov and here you have anywhere from 6 to 9.2 billion or more in sales to be had for the right vehicle. Reading some of his interviews I'd guess his POV is that the Bronco is an unsophisticated vehicle that appeals to the great unwashed. All 200k willing to pony up about 40k.
