Not a chance. My vote is for about $75m. The potential buyer pool isn't wearing Lee jeans and the North Face. It's Seven jeans and Patagonia. Land Rover knows this.
New Defender
- Thread starter SCSL
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Not a chance. My vote is for about $75m. The potential buyer pool isn't wearing Lee jeans and the North Face. It's Seven jeans and Patagonia. Land Rover knows this.
Wow...I thought this was the land of the cheapfucks...
I expected a lot of $30k answers.
For a fully capable vehicle, I'd expect ~$50k. And I'd probably pay that - if I didn't have two kids in college and one more lined up...:ack:
I expected a lot of $30k answers.
For a fully capable vehicle, I'd expect ~$50k. And I'd probably pay that - if I didn't have two kids in college and one more lined up...:ack:
You'd pay $50K for a vehicle barely as capable as a $40K vehicle from multiple other manufacturers (Toyota & Jeep)?
Why?
Will it have 2 axles like a Wrangler?
Will it have 1 axle like (most) toyotas?
Kia capabilities, maybe Lexus.
Except more expensive.
I'm sure the LAND ROVER emblem on the front of the hood will be fuckin HUGE, so everyone can see you spent a lot of money.
It's going to be electronic as fuck-all. Unrepairable.
And for all the people bitching here & elsewhere about the P38, how all the electronics made it a piece of shit that could never be taken off-road, what will your tune be when the "defender" has more computers than NASA?
Wait for the lease returns, offer about $20K.
They will have been babied, never off the interstate, and all the crap they never fully tested before leaving the factory would have already been warranty-repaired.
Why?
Will it have 2 axles like a Wrangler?
Will it have 1 axle like (most) toyotas?
Kia capabilities, maybe Lexus.
Except more expensive.
I'm sure the LAND ROVER emblem on the front of the hood will be fuckin HUGE, so everyone can see you spent a lot of money.
It's going to be electronic as fuck-all. Unrepairable.
And for all the people bitching here & elsewhere about the P38, how all the electronics made it a piece of shit that could never be taken off-road, what will your tune be when the "defender" has more computers than NASA?
Wait for the lease returns, offer about $20K.
They will have been babied, never off the interstate, and all the crap they never fully tested before leaving the factory would have already been warranty-repaired.
They'd be falling into a trap.
Land Rover needs to sell to people with a fair amount of money, but the sort of people willing to spend that much and would spend it on a Defender are shopping in segments that didn't exist before. It'll make waves regardless of price and performance for a while, but the Defender is going to need to back up it's price with substance by the end of it's second year on sale.
If it can't, the company will end up with an extremely top-heavy product line (on their way already), which wouldn't be so big of a deal if the models weren't clustered so closely together and largely identical in function. Here's what Land Rover is telling people starting next model year, if your prediction is correct:
"Pick a card; any card. Or just nut the fuck up and buy a Range Rover..."
The odd man out is the Evoque. It's priced in a different segment, built to suit a specific purpose, and people love it. It's lonely, though. Land Rover needs an "Evoque Alternative". A solid Defender line could hover in that area, and bring in those lifestyle sales. It would also keep it in the running as a useful vehicle, and if they can crack that market again with an innovative take on the idea, it would only be good for them.
It's not the douche-bags running around in Patagonia catalogs they need to keep an eye on; it's the guys that are about to spend the next five years making payments on a pickup truck or Rubicon they'll never use to capacity, and the other guys about to walk in and write a check for one without batting an eye. They don't have that segment of the wealthy right now, and they should.
Heritage isn't enough; not in the long term. They're doing well now, but they need a good strategy to hit a foundational segment and in the process ensure the survival of the brand. That segment is stylish utility, and it can't be floundering about at the same price as everything else they offer; not when they offer so many models with so little distinction between them.
Cheers,
Kennith
My '95 D90 SW cost $31k new and was a "leftover" at the dealer when I bought it in April 1996.
So 50-60k sounds about right.
Personally just like the older Rovers and will spend whatever $$ to keep the RRC and the D1 going.
Hopefully LR Heritage will enable this and hopefully LR really supports it this go around.
You need to take it as a personal challenge in readiness. You must have the confidence that you can fix almost anything, almost anywhere. It also takes constant maintenance and foresight. Having a good idea about what is about to be thrown at you and being prepared. That is what makes these forums so valuable to me. Learning from the misery of others.
It is always exciting. Particularly when my wife is on a medium range trip (1.5 hrs from home).
X2. Can't really tinker with the newer stuff as much anyways. Buy a second car when the need comes and enjoy the Rover separately - that's my plan atleast
Around $500-600/month with $0 down. I don't know if it is something they are still offering. An Evoque was right around $200 or so IIRC.
You need to take it as a personal challenge in readiness. You must have the confidence that you can fix almost anything, almost anywhere. It also takes constant maintenance and foresight. Having a good idea about what is about to be thrown at you and being prepared. That is what makes these forums so valuable to me. Learning from the misery of others.
It is always exciting. Particularly when my wife is on a medium range trip (1.5 hrs from home).
It isn't the reliability part. I'd drive my D1 to california right now with the few tools in the ammo box in the truck and an extra quart of oil. My wife drives the truck often, and she loves it. But what gets to me is the crash safety with (future) kids in the thing.
https://youtu.be/mLLanPwRgio?t=6m9s
That isn't very confidence inspiring. That being said, I never plan on getting rid of it.
Damn. Thats a deal.
Didn't know dealer techs could afford $500-600/month cars and living expenses in an area affluent enough to support a dealership.
I have never owned a vehicle that I made payments on, so I don't really have any point of reference. I am at the biggest Land Rover dealership in the country and one of the most senior technicians. All of the technicians are paid $550/month for commuting expenses, so that alone would cover the cost of a Range Rover.
I should probably also add that the rate of pay for most jobs in the area is way higher than the rest of the country AFAIK. The guys that washed cars at LR Glen Cove were making ~$20/hr and health insurance was provided through the union.
Damn, those are serious benefits. That $550 is a sweet travel stipend. Even in out in suffolk I get a location stipend for my job. I miss that Glen Cove dealer, my stepdad's old shop was a couple blocks from there and I remember seeing 110s, 90s, and all of the TreK trucks. There's a TreK P38 at the dealer in huntington sitting on some outside concrete rock thing I want.
I see those offers at Bass Pro when I take The Boy (he likes to check out the boats). All I see is, "This Will Cost Twice As Much As You Think It Will" and that's before you get to the normal boat bullshit.
If it floats, flies, or fucks, it's usually cheaper to rent it.
The thing about those Bass Pro loans too is that they're on boats so shitty that they'll fall apart in 5 years, but your loan term is for 10 years.
I saw a 50k bass boat for sale at Bass Pro two weeks ago. Five grand down and 15 year financing. It boggles the mind.