Finally had a chance to check out a 110 at the local dealership. It's a great truck inside and out. I think I stand by my initial reaction that this should have been the D5 (or, since we can't go back in time and erase that hideous blot, the D6). Would have liked to have seen LR do what Merc did with the G and just update it to modern spec while maintaining the same form and function. But alas, I don't think any of us ever believed that would happen. Would I buy one? Probably not at these prices but I can see the appeal. However, given that LR is firmly planted as a luxury SUV brand, and Jeep (and soon Bronco?) is firmly planted in the utilitarian category, I don't know how many mainstream buyers they're going to attract. I hope my concerns are ill-founded, as I would like to see both the brand and the model succeed.