This is proof that LR could have modernized the defender in a manner that did not make it a unibody IFS/IRS rich poser suburbanite magnet. The company just does not care about the utilitarian, capable, and durable segment like it once did. But what should we expect considering it has changed hands once or twice every decade. Heck, if they had modernized it 15 years ago itd still be on the road today. Instead they let it die on the vine, gave up their market space to Toyota (and to a lesser extent nissan), and then pointed to the consumer and said "well you arent buying them!"My initial reaction was probably too harsh. Yeah, I don't like what they did with the hood and the lights. But overall it's a great effort and I'm very happy they built it. I think price point is (obviously) going to be a critical factor in how it sells. The challenge is building something cool that is still affordable enough that people will want to buy it specifically to build it and take it off road.... yet, that is visually appealing enough that people will want to buy it for the same reason they bought Hummers and buy Gladiators. That's admittedly a tall order. I still think LR should have just made a fucking Defender and marketed that shit out of it. But what do I know...
Wasn’t LR buying them up for awhile just to scrap them and remove them from existence?God the original Freelander what a joke that thing was (thank you BMW...). It's been a very very very long time since I've actually seen one of those things moving along under it's own power!
why in the hell would anyone not French want to manufacture something in France? Isn’t their workweek mandated at 20 hours or something? And they were protesting that until Covid. Besides, unlike the UK, I don’t think there are enough Poles in France to actually get anything done.There was a small storm in the British press.
Ineos may end up building these in France.
Good. I gave up on the Defender the moment I talked to the dealer.Jaguar Land Rover lost a U.K. court bid to get the trademark rights for the shape of its iconic Defender SUV, freeing billionaire Jim Ratcliffe’s Ineos Group to go ahead with the Grenadier off-road vehicle.www.bloomberg.com
Normal French people pay heavy taxes, and are quite poor as a consequence. It's also hard to get a job, because employers simply don't want to take a risk on someone who will be hard to fire, due to the restrictive labor laws.why in the hell would anyone not French want to manufacture something in France? Isn’t their workweek mandated at 20 hours or something? And they were protesting that until Covid. Besides, unlike the UK, I don’t think there are enough Poles in France to actually get anything done.
Anyway, they should build them in the UK so we can experience the same quality British craftsmanship that we’ve come to expect.
Whoever they build cars for, it's not us.Good. I gave up on the Defender the moment I talked to the dealer.