Storey,
I am sure you will have to explain how this works a hundred more times at least some people either can't read and understand or are just not listening. That alone is worth you asking price.
I think your concept is good and at a good price point.
After all you have gone through all the trouble to developed a unit for a
very small market.
Let's face it most LR owners don't even know where the OBDII plug is let alone what is for so their not going to buy one. And the rest wouldn't get their hands dirty working on a truck, that would be below their status in life, they'll take it in regardless of the cost.
Owners like most of the ones the come to this site and sites like this are a every small percentage of LR owners. With such a small customer base I don't know how you will recoup your investment?
Storey, if your product $10 and was able to reset and display the codes from the comfort of ones living room chair and display the codes on their big screen TV there would still be people telling you how you could have done better!
And still want a group purchase!
BTW I will be ordering one!
Steve