INEOS Grenadier

Eliot

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Feb 4, 2008
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Bozeman, MT

They released a promotional video with shots from the journalist demos.

It's cool seeing the trucks lined up in a convoy. In that way, it's like old school Land Rover.
 
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jastutte

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Nov 10, 2009
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They released a promotional video with shots from the journalist demos.

It's cool seeing the trucks lined up in a convoy. In that way, it's like old school Land Rover.
I plan on hanging onto my '04 Discovery as long as I can. But the more I see of the Grenadier, the more convinced I am that it will be my next vehicle.
 

DiscoHasBeen

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Aug 7, 2016
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Indy

They released a promotional video with shots from the journalist demos.

It's cool seeing the trucks lined up in a convoy. In that way, it's like old school Land Rover.
So this guy was disappointed in the direction LR took the Defender. He decided to spend a gob of money to design a vehicle that would pay homage to the Defender name. Then they release this artsy fartsy vid showing some offroading that 80% of I could do in my wife's front wheel drive Highlander. ????????
 

Tugela

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May 21, 2007
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So this guy was disappointed in the direction LR took the Defender. He decided to spend a gob of money to design a vehicle that would pay homage to the Defender name. Then they release this artsy fartsy vid showing some offroading that 80% of I could do in my wife's front wheel drive Highlander. ????????

You are focusing on the wrong thing. Who cares about a video? That's fluff. I suggest you read Peter Matusov's recent firsthand account of driving the Grenadier. His observations on the design, construction, and function are made with a critical eye and should be welcome insight for anyone contemplating the purchase of a Grenadier and who gives zero shits about marketing.

We took our sweet time to drive to Rowher Flat OHV area to test-drive a Grenadier last Wednesday.
Here's the little recap.
 

DiscoHasBeen

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Aug 7, 2016
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Indy
You are focusing on the wrong thing. Who cares about a video? That's fluff. I suggest you read Peter Matusov's recent firsthand account of driving the Grenadier. His observations on the design, construction, and function are made with a critical eye and should be welcome insight for anyone contemplating the purchase of a Grenadier and who gives zero shits about marketing.
I did read it. Like the next morning after he posted it.

Ratcliffe didn't like the direction LR took the Discovery, so he set out to "do it right" and made a completely different vehicle. Which would lead one to believe he's targeting a different consumer than LR is. However you couldn't tell that by the tone of that video.
 

Tugela

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May 21, 2007
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Seattle
Ratcliffe didn't like the direction LR took the Discovery, so he set out to "do it right" and made a completely different vehicle. Which would lead one to believe he's targeting a different consumer than LR is. However you couldn't tell that by the tone of that video.

The end user in the design brief is not necessarily the target customer. Or at least is a subset of the marketing audience. Ineos is several hundred million pounds into this project and they need to sell vehicles to recover the investment. The typical $3,000 DiscoWeb truck owners are probably not going to buy a Grenadier even if they're more likely to use it for the intended purpose than a tech bro is. If Ineos just marketed the Grenadier to the design brief user their sales numbers would likely be lower. It's good business sense to cast a wider net. There will usually be diverging opinions between the engineering team and the marketing team.

I don't care who the marketing target is. I care what the vehicle does.
 

DiscoHasBeen

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Aug 7, 2016
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I don't care who the marketing target is. I care what the vehicle does.
So now I know the vehicle can drive across some lake on a predetermined route, or can drive along in some cool looking formation. And traverse some obstacles that our Highland could handle. Contrast that with Ford, who took the Bronco (and even the Sport) to Moab. You're going to ask me to shell out 60k plus for the (true) successor to the Defender you better show me what it can really do.

Another thing they haven't done (at least I haven't read about it) is provide rigs to some of the major aftermarket suppliers so that they have add-ons ready at the time of launch, another thing Ford got right. Let's revisit this thread in three years. I bet they've already pulled it from the North American market.
 
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Eliot

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Feb 4, 2008
737
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Bozeman, MT
Another thing they haven't done (at least I haven't read about it) is provide rigs to some of the major aftermarket suppliers so that they have add-ons ready at the time of launch, another thing Ford got right. Let's revisit this thread in three years. I bet they've already pulled it from the North American market.

They gave vehicles to a number of the aftermarket vendors.
 

DiscoHasBeen

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Aug 7, 2016
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Indy
They gave vehicles to a number of the aftermarket vendors.
I hadn't seen that or read it anywhere. That's smart, at least for the North American market. All one has to do is look at the Wrangler, Bronco, Tacoma segment to understand how strong the draw is to make one's vehicle their own.
 

Blueboy

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Apr 20, 2004
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Back in the USA; Rockwood, PA
You're going to ask me to shell out 60k plus for the (true) successor to the Defender you better show me what it can really do.
Versus any other Rovers that were sold / marketed in the US? LR didn’t really show the vehicle’s capabilities officially. Once being sold there were tests by mags and other groups yet LR other than published data didn’t show capability.
 

Tugela

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May 21, 2007
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Seattle
Versus any other Rovers that were sold / marketed in the US? LR didn’t really show the vehicle’s capabilities officially. Once being sold there were tests by mags and other groups yet LR other than published data didn’t show capability.

There was the biggest vehicle marketing event of all time: the Camel Trophy. But that had already been going on for about six years by the time the Disco was released. I was living in Zimbabwe in the 1980s where we were lucky to get reruns of Dallas and the A-Team on TV, let alone any media that would have covered the Camel Trophy, so if there was any coverage of the event in the US, I missed it. I was busy doing this:

ADC9F865-9280-4576-AB59-DF577BA5FD4F.jpeg
 

Blueboy

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Apr 20, 2004
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478
Back in the USA; Rockwood, PA
There was the biggest vehicle marketing event of all time: the Camel Trophy. But that had already been going on for about six years by the time the Disco was released. I was living in Zimbabwe in the 1980s where we were lucky to get reruns of Dallas and the A-Team on TV, let alone any media that would have covered the Camel Trophy, so if there was any coverage of the event in the US, I missed it. I was busy doing this:

View attachment 64022
Great pic! And no doubt CT showed Rover’s capabilities at the time. Yet as cool as they were not really what was being offered for sale. However it was a great marketing campaign.
 

ERover82

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Nov 26, 2011
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Darien Gap
Many type of LR sponsored events over the years. Hoping to see the same from Ineos.

1998 Trek
G4
Oxford and Cambridge
Trans-America Expedition
Eco-Challenge
Barbara Toy's expeditions
Sir Ranulph Fiennes - Land Rover Global Expedition
1995 Hannibal Trail
Journey of Discovery
Cairo to the Cape
 
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